Home » News » How to Promote Your News Web Site Online and Get Quality Traffic

How to Promote Your News Web Site Online and Get Quality Traffic

Promoting your news web site online requires more due diligence than promoting a business that sells a physical product. Like the name of your site, your domain name should be unique, recognizable and something that people can easily remember. After you set up the brand and generate content, the next step is to promote the news articles and make sure they get read. One way is to promote through social media.

Social media sites like Facebook and Twitter offer opportunities for readers to directly connect with web content. Create accounts on the most popular social media platforms. To syndicate your news feed on those services, there are a few prerequisites. Make sure that your news site has an RSS / Atom feed. With the RSS / Atom feed handy, create an account using the service "TwitterFeed." Follow the instructions and link the RSS / Atom feed to your Facebook and Twitter. Every time you publish an article, it appears on Facebook and Twitter automatically.

When it's convenient, be sure to login to your accounts and interact with readers and potential readers.

On Facebook fan pages, there's limited personal interactivity between the page administrators and fans. Facebook appeals to more organic growth. You promote the articles on your site's fan page and wait for people to "like" you: that's not a formula for success. You can do more with a Facebook fan page – a lot more.

Consider running sponsored ads for your news site. This allows your site to receive exposure on user profiles of those within your targeted demographic. Facebook Ads offer businesses the opportunity to broadcast ads based on a specified age range, location and interests. You'll also see very detailed estimates on how many people your ad will "reach." Those estimates will come in handy when crafting a presentation for potential advertisers. Before you invest any money in Facebook Ads, consider the nature of your news site. If your news site appeals to a limited or niche demographic, you should focus instead on promoting your site for free by using Twitter and submitting your site to search engines.

Critics of the Facebook advertising program have said that Facebook ads are too discreet and not very engaging. To overcome these issues, you need to have ad copy that will emotionally invest people into reading the news on your website. Think like someone at a news desk. You need a captivating headline and concise teaser copy that brings people to you. Consider mentioning milestones for your publication ( "Over two million subscribers!") And announcing / reminding potential readers of resourceful sections (ie Classifieds). Your teaser copy must be clear and focused on one subject. Do not hesitate to place advertisements that announce giveaways and contests held by your publication. Advertising a news site on Facebook will always be trial and error, but the likelihood of gaining new visitors will increase when you invest in longer ad campaigns. Continuously tweak your ad content until you find the right wording and demographic.

Your Facebook page content needs constant maintenance. You need to populate your Facebook page with news articles regularly. Be sure to interact with your readers regularly and converse with them. Human interaction is a popular social media trend for businesses. Encourage readers and viewers to not only check out your content, but also comment and get involved in other ways. For example, readers respond favorably to captivating visuals – just like they do in print publications. Readers tend to respond to photos of stunning and colorful landscapes, food photos, and timeless portraits that readers can relate to. It's preferred that the visuals you upload on your Facebook page relate to articles on your website. Follow up with some text that encourages people to check out your articles and features.

Twitter takes things to the next level. The popular social media service allows news sites to interact with people directly. Take advantage of the features that Twitter has, such as the "Find People" option. If you have a Gmail, Yahoo or an AOL e-mail account that has contacts, use that e-mail account and Twitter will search for contacts that also have a Twitter account. Be sure to "follow" those who are already following you on Twitter. Like Sites "Twellow" ( Http://www.twellow.com/ ) can help you on the find followers based versions categories. Grader Tweet Watch this ( Http://tweet.grader.com ) Allows you to the find and users . Follow WHO COMPLETE live in your community. Follow members that would be interested in the news on your web site. The people you choose to follow should also have many followers and update regularly. Never think about the amount of people you follow. Always think about the type of people who you want to follow. Quality over quantity is an adage that's welcomed on Twitter. If you focus on finding the right people – and not following a lot of people – you'll be successful.

Connect with users who either benefit from reading the articles you publish or would be interested. For example, if you have an article that features a certain business, follow popular users that are likely to express interest in the business and their product, including the business' Twitter account. If you have an article that covers an event, follow popular users that have a strong likelihood of posting or re-tweeting event information. Interact with these users in moderation. Imagine you're at a bar and you overhear people talking about something that you're interested in. The best way to jump in is to study the flow of the conversation and then take part once the opportunity to do so arises. If someone asks a question about a subject featured in one of your articles, feel free to answer them with a link. People will appreciate the friendliness as long as you're focused on being resourceful and not promoting your news site directly. Remember, you're trying to promote your news site – so being resourceful should be your primary goal. Once you develop a large following or subscriber base, you will no longer need to do this.

It's important to note that message boards are good for article promotion. While message boards are now taking a backseat because of social media, they're still very useful for generating buzz and traffic. Register accounts and take part regularly on message boards that relate to your content. It's advised that you link to your material responsibly and sparingly. In other words, do not spam a message board with links. Only give self-serving links when there is relevance and a deficiency of information. Provide a link to your domain name in your forum signature. Also, do not hesitate to customize your forum profile. People will be more attentive to those who have a strong, human presence. And once you feel that your site has developed a consistent, substantial amount of traffic, you will not need to continue promoting your site on message boards.

News websites are a dime a dozen, which is why it's so important to have quality content. No matter how you promote your news site, the goal for your news site is to have articles that are clear, engaging, thought-provoking and resourceful. When people are able to see that your news site is dynamic in design, organization and content, they will use your site as a resource. News is often considered a disposable commodity in the digital marketplace, but it takes a good content provider – with the promotional know-how – to make the news something worth reading.


Source by Aaron K Ochs

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Our Sponsor Partner - Get Free WordPress Themes,Plugins | Viral Videos,Trending News,Trending Photos on Social Media
Other Popular Google Search Keywords ted bundy, rasputin, john wayne gacy, munchkin cat, ed gein, richard ramirez, dad jokes, life hacks, cannibal holocaust, albert fish, funny cats, omg, black knight satellite, bored panda, creepy, jiggers, mustard gas, bobbit worm, ermine, funny puns, brazilian wandering spider, rodney alcala, robert wadlow, scary pictures, kltv, potoo, stupid jokes, shaved bear, blackhead removal, stupid people, cute pictures, johnny gosch, fainting goats, david berkowitz, elephantiasis, richard speck, rust reddit, corgis, pet fox, cute baby animals, horse breeds, black eyed children, dr sandra lee, engrish, weird pictures, spider crab, you had one job, viral, pie in the face game, japanese spider crab, edmund kemper, baked brie, animatronics, couple tattoos, backyard ideas, clawfoot tub, david parker ray, walmart people, dog shaming, couples tattoos, baby hedgehog, mary bell, regina kay walters, domesticated fox, megamouth shark, hairless bear, porcelain dolls, irena sendler, mug shots, pawslikeme, autocorrect fails, scaphism, face paint, baltic sea anomaly, carl panzram, mole cricket, funny fails, hope for paws, colleen stan, eye tattoo, murderpedia, potoo bird, blanche monnier, blanche monnier, armin meiwes, aww, girl in the box, codex gigas, codex gigas, sylvia likens, lifehack, fordite, dr. pimple popper, munchkin cats, famous serial killers, mimic octopus, vet ranch, irony examples, irony examples, dahmer, reddit creepy, drawings of people, devil's breath, a113, pictures of animals, voyager 2, catio, people die when they are killed, bratz dolls, boomslang, mantidfly, horsehair worm, female demon names, air freshener, ramirez, pet raccoon, look who got busted, cute snake, cute snake, roanoke craigslist, useless facts, useless facts, centralia pennsylvania, google hacks, creepy stories, sea bunny, eyeball tattoo, decapitation, krampus legend, ghost pictures, gloria ramirez, lame jokes, sawney bean, craigslist nova, craigslist nova, craigslist nova, inkbox, emperor nero, boredpanda, spray paint art, passive aggressive notes, passive aggressive notes, viralnova, viralnova, viralnova, viralnova, viralnova, eshima ohashi bridge, photobomb, villalobos rescue center, freddie mercury last photo, brazen bull, brazen bull, the girl in the box, pinterest fail, animatronic, pinterest christmas, deep web stories, coconut crabs, blackhead extractor, cyst popping, guero, albino alligator, starchild, nutmeg high, caracal cat, great potoo, baby owls, dnepropetrovsk maniacs, primordial dwarfism, caught having sex, ghost videos, hiroshima shadows, creepy dolls, lifehacks, cute pigs, facebook fails, awesome tattoos, john gacy, abandoned amusement parks, smallest dog in the world, forced perspective, ed kemper, dr. sandra lee, good deeds, girlfriend meme, june and jennifer gibbons, funny tattoos, the black knight satellite, crazy meme, cool business cards, text fails, examples of irony, reborn babies, gacy, paws like me, lights out short film, cat shaming, chalkboard art, chalkboard art, bad eyebrows, mantid fly, leatherback turtle mouth, lake karachay, goldie hawn age, unique business cards, crazy girlfriend meme, prehistoric animals, derinkuyu, bryan hawn, genie feral child, pun memes, breeding tumblr, eco flower, historical events, unexplained photos, cheerleader fails, life hack, horse running, heaven's gate cult, exotic birds, cat species, kulning, adorable kittens, baby sloths, sectoral heterochromia, scary gifs, scary gifs, creepy drawings, creepy drawings, scary gif, scary gif, how to peel a mango, happy pictures, youngest mother, transabled, internal decapitation, best dad jokes, toynbee tiles, slide carnival, amelia dyer, creepy photos, list of demons, victorian england, dumb people, torture devices, black head removal, best business cards, smallest dog, scary images, leonard lake, army ants, funny mugshots, black eyed kids, unique tattoos, meat glue, unique tattoos, weird stuff, tapetum lucidum, quokka selfie, bloodwood, pupula duplex, pupula duplex, shanty town, wine bottle crafts, blackboard nova, post mortem photography, post mortem photography, hitler's paintings, people at walmart, sad kitten, how to make onion rings, ed gein creations, cat loaf, cat loaf, baby porcupine, raccoon cotton candy, mug cake recipe, bunraku puppet, bunraku puppet, floating bonsai, cute pig, giant weta, baby otters, martin bryant, school bus conversion, ss ourang medan, showerthoughts, cheerleader wardrobe malfunction, easter island bodies, sharpie art, bloodwood tree, cat fails, bloodwood tree, names of demons, cute snakes, acts of kindness, cute snakes, split brain, munchkin kitten, amazing drawings, cool inventions, songs written by prince, clive wearing, real ghost pictures, i drive your truck, birthday dog, birthday dog, tarantula hawk sting, how to make a paper gun, gary heidnik, female demon, turtle without shell, chris porco, mom incest, missile silo, toy box killer, how to fix a broken zipper, cringe gif, the people of walmart, true scary stories, how to make stained glass, pope lick monster, baby wombat, janet hodgson, janet hodgson, creepy gif, creepy gif, tarantula hawk sting, subscription boxes for women, scary animals, secret space program, beautiful horses, megalodon sightings, why are people so stupid, cute pet names, scary stories for kids, the midnight game, fainting goat, angry baby, beer koozies, christmas cats, andreas munzer, overtoun bridge, aztec death whistle, happy images, highway of death, pyura chilensis, animal jokes, jeffrey dahmer fridge contents, animal jokes, faith in humanity restored, franklin castle, mug cakes, heartwarming, upcycling, sarcastically, wral tv, back to the future meme, tattoos for couples, print ads, shark eggs, shark eggs, skull pictures, trap door, broccoli tots, cake fails, cake fails, dad joke, business card ideas, a frightening friend, anime sketches, hover hand, chewbacca dog, wandering spider, fluffy cats, ghost images, human ken doll, scary photos, theanimalrescuesite, death star fire pit, spider goat, real dragon, ww1 facts, barbie jeep, viking berserker, stupid tattoos, stupid tattoos, boomslang snake, jason hawes, cool bedrooms, cat halloween costumes, oddly satisfying, oddly satisfying, small camping trailers, fox pet, funny text fails, china food, wood burning art, baked brie recipe, shiba inus, weird photos, shrek the sheep, hairless animals you won't recognize, yazemeenah rossi, most expensive thing in the world, random fact of the day, awesome inventions, eco flowers, how to open a bottle without a bottle opener, funny snapchats, randall park mall, what do butterflies eat, king and queen tattoos, cutest puppy in the world, tree lobster, creepy quotes, nutty putty cave, hypocrite meme, mini cow, centralia, pennsylvania, zebb quinn, jealous meme, baked brie recipes, weta bug, pig beach, japanese urban legends, happy animals, cool beds, weta bug, jeffrey dahmer fridge, giant spider crab, optical illusions faces, female demons, weepy voiced killer, seph lawless, world war 1 facts, tina watson, baby pangolin, nannie doss, how to clean oven racks, tiny dogs, incest mom, awkward animals, richard ramirez teeth, ted bundy quotes, dump a day, real haunted houses, pet shaming, dump a day, awkward animals, strange pictures, harrison okene, survival shelters, trapdoor, brie recipes, hershey factory, salt and ice challenge, scary drawings, crazy archaeologist, horrible puns, ultrasonic knife, cool lamps, stygiomedusa gigantea, cute corgi, hugs images, wine cork crafts, scary pics, reddit fairy tail, world's smallest dog, velociraptor costume, lauren jessie moss, illusion pictures, luis garavito, baby emu, songs prince wrote, food processor recipes, odessa catacombs, fireworm, dog tattoos, renaissance painting, smallest woman in the world, jessica jones rotten tomatoes, yummy recipes, jigger bug, magnet fishing, cbs news anchors, post-mortem, firefly path, funny dog pics, bagel head, haunted house reactions, mug cake recipes, vicks vapor rub uses, east area rapist, derpy dog, how to pick a lock with a paperclip, betty and barney hill, orangutan magic trick, blackhead extraction, his and hers tattoos, funny horse, real sexting conversations to read, vintage halloween costumes, christine chubbuck reddit,